A 'Do Better' Attitude Drives Clean Beauty & Sustainable Packaging
"Clean" is the new "natural" in beauty, according to Kline's 2022 report, as consumers demand more ingredient transparency. And sustainable packaging is no longer a choice, it's a necessity.
"By the end of this year, the Ecobeauty score will be implemented by the biggest cosmetic brands," says Cecile Pompili, marketing manager at Lumson. "We are investing significantly to achieve our objective, which is 'to do good,'" she explains. Lumosn offers packaging solutions featuring designs driven by the eco-analysis tool, "Spice."
Kline reported a 10% increase in...